| Specialization | 100% Niche-Native Built specifically for CPA, Tax & Wealth | Generic "lead gen" No accounting/tax domain context | Varies by hire Steep learning curve on practice systems | Generic templates You build and customize from scratch |
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| Speed to Go-Live | Live in days Completely done-for-you launch | 3 to 6-month slog Endless questionnaires and meetings | 30 to 60 days Recruiting, interviewing & onboarding | Weeks of trial & error Hours lost in help docs & tutorials |
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| Inquiry Response | Instant 24/7 AI Reception Answers calls, texts back, books consults | No phone handling Only forwards web form email alerts | 9 AM – 5 PM only After-hours calls go to voicemail | Voicemail box Prospects call the next firm on Google |
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| Proposal Follow-Up | Quote Chaser AI Polite, automated cadence until signed | Not our job Stops once the lead enters the inbox | Manual & sporadic Forgotten when busy with client work | Sticky notes Proposals die quietly in email threads |
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| Review Harvesting | Review AI Automated requests at peak satisfaction | Rarely included Usually an expensive separate add-on | Inconsistent Only asked when staff remembers | Zero system Stale Google profile loses comparisons |
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| System Integration | Connected Practice CRM One unified inbox, pipeline & attribution | Disconnected portal Sends leads into a spreadsheet or silo | Manual data entry Staff copies data between software | 5+ fragmented apps Fragile Zapier connections break |
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| Owner Time Required | Zero maintenance Managed & optimized for you by PGT | High oversight Weekly status calls and ad reviews | High management HR, supervision, sick days, turnover | Full burden You are the programmer & tech support |
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| Cost & Overhead | Flat monthly partner No ad markup, no long-term lock-in | $3k–$5k/mo retainer Plus ad spend markup & long contracts | $65k–$85k/yr cost Salary, payroll taxes, benefits, bonuses | $400–$900/mo subscriptions Paying for multiple overlapping tools |
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| Bottom Line | Growth compounds quietly Fewer leaks, zero staff bloat | High churn & generic leads Finger-pointing when leads don't close | High fixed overhead Capped hours, turnover restarts the cycle | Software fatigue More subscriptions, same empty pipeline |
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